Personalization at scale.
Every message tailored to what people care about. Across every channel. Powered by data others don't have.
Three pillars. One growth engine.
Data provides the insights. Marketing delivers the messages. Programs create the giving mechanisms. Together, they drive unstoppable growth.
Data
Card network data + passion data + your first-party data = insights no one else has
Marketing
Personalized outreach across email, SMS, direct mail, and social—coordinated and data-driven
Programs
Innovative giving mechanisms—round-ups, 4¢ per swipe, prizes—that marketing can activate
What makes our marketing different.
Most platforms send generic messages on scheduled times. We personalize every message based on unique data—and deliver them at the moments that matter most.
Insights others don't have
Our unique combination of card network data, passion data, and your first-party data means every message is tailored to what people actually care about—not just demographics.
- Segment by actual spending behavior, not just stated preferences
- Target by proven passions, from environment to animal welfare
- Combine with your CRM data for the complete picture
Real-time engagement
Our card programs don't just generate data—they create moments to engage. When someone swipes, they get instant personalized messages about their impact.
"Thanks for your purchase at Starbucks! Your 4¢ just helped plant 2 trees through the Arbor Day Foundation. 🌲"
Everything you need to execute
A complete marketing platform with all the capabilities to create, automate, and optimize personalized campaigns.
Multi-Channel Orchestration
Coordinate messages across email, SMS, direct mail, and social—all from one platform with unified tracking and reporting.
Advanced Segmentation
Build audiences based on passions, giving history, transaction behavior, engagement—or any combination. Update dynamically.
Intelligent Automation
Build workflows triggered by behavior, milestones, or transactions. Set it up once, let it run—while staying personal.
Campaign Analytics
Track performance across all channels. See what resonates, optimize in real-time, and prove ROI with clear attribution.
The full marketing suite
Access every channel and capability through our integrated platform.
Create campaigns that donors want to read, personalized by passion and history
Text
Two-way text conversations that get read in seconds — for the donor moments that earn the reply
Direct Mail
Handwritten notes at scale, triggered by milestones and major gifts
Social Media
Manage all platforms in one place with data-driven content
Personalization drives growth.
When every message is tailored to what people care about, engagement soars.
Average email open rate
Higher engagement vs generic campaigns
Increase in repeat giving
Average donor growth
Ready to transform your marketing?
See how personalized, data-driven marketing creates engagement that drives real growth.